chipotle goes back to the start

Every so often you see something that changes the way Design is done. This video is not only a cinematic marvel, but the message is both poignant and tactfully presented. Not a combo you often see. Chipotle's responsible food production campaign reintroduces the Mexi-chain in this gorgeous stop-motion ad by London-based Johnny Kelly. And who wouldn't love Willie Nelson's cover of the Coldplay song "The Scientist"? As the farm to factory story unfolds, the farmer realizes the reality of his ways and regains control of his farm, going "back to the start."

And, even more amazing, all props were hand made and the entire video was shot at this table:









See more production stills here.